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The D2C Founder's Finance Tools

The money decisions that make or break an early brand — answered in seconds. Start with the full Engine, or grab a single-purpose tool below.

★ Start here · The Engine

Founder Finance Engine

Your whole money model on one screen. Enter your numbers once and every metric moves together — then it names the one constraint holding you back, plots your 12-month cash, shows your cliff edges, and ranks your highest-leverage move in rupees.

Binding-constraint diagnosisLive cash projectionCliff-edge break-pointsGoal seekAction plan in ₹
Open the Engine →
Single-purpose tools
Profitability
Contribution Margin
The #1 number most founders can't answer: what does ONE order actually earn you after every cost?
Survival math
Break-even Calculator
How many orders a month do you need just to cover your fixed costs — rent, salaries, tools?
Can you afford to grow?
CAC Payback & LTV
If it takes too long to earn back what you spend to win a customer, scaling just means bleeding faster.
Know your days of cash
Cash Runway
The one number the best founders know cold: how long until you run out of money at your current burn?
The gap that kills brands
Cash Conversion Cycle
Buy stock, wait to sell, wait to get paid — but suppliers want paying first. This is the cash gap you fund yourself.
Price to survive
Pricing Calculator
Set price on strategy, not a feeling. Enter your cost and target margin to see the price that funds growth.
Inventory is cash, not an asset
Dead-Cash Calculator
See exactly how much of your money is frozen in stock — and how long it'll take to come back.
The true cost of a sale
Discount Impact
"It's just 10% off." See how much profit that really costs — and how many extra orders you'd need to recover it.
Stop confusing ROAS with profit
Break-even ROAS
What ROAS do you actually need just to NOT lose money on ads? Most founders scale below this line and bleed.
Why retention beats acquisition
Retention Profit Impact
See what your repeat rate is really worth — and how much more each customer is worth if you lift it just 5 points.